A Comprehensive Review of Digital Marketing

In this comprehensive review of digital marketing, we explore various aspects of this rapidly evolving field. Digital marketing, in simple words, refers to the use of online channels and platforms to promote products or services. There are nine types of digital marketing, including SEO, PPC advertising, social media marketing, content marketing, email marketing, affiliate marketing, influencer marketing, SEM, and online PR.

When developing a digital marketing strategy, it is crucial to consider the 7 P’s of digital marketing: product, price, place, promotion, people, process, and physical evidence. Additionally, the 7 C’s of digital marketing provide a customer-centric approach, focusing on customer, content, context, connection, community, commerce, and customization.

The five main strategies of digital marketing are search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising. Digital marketing is chosen for its cost-effectiveness, ability to target specific audiences and its potential for high return on investment (ROI).
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